To simplify the process of purchasing a laser for the first time, editorial content will address the questions that potential buyers must ask themselves. What are the costs of operation, like gases and electricity? Does fiber or CO2 provide the most flexibility? And what are the limitations for each? Evaluating vendor software and automation, along with service provided, are major considerations.
Shop Floor Lasers will e-mail to the personal addresses of 60,000 executives at fabrication shops, machine shops, OEMs, stampers and metal service centers, in both the U.S. and Canada, which means that advertising separately in both U.S. and Canadian print publications to reach your customer base is no longer necessary. Furthermore, of the 60,000 decision makers who will receive Shop Floor Lasers, more than 18,300 currently own and operate lasers. That means that the remaining 41,000-plus are your best potential customers.
The way people get the information they need has changed. Print media is losing ground to digital media. And since day one, Techgen Media has been committed to the ever-evolving world of publishing. With our combined, broad circulation and outstanding editorial content, we strive to meet the needs of today’s and tomorrow’s metalworking executives.
- BPA Audit only shows issues mailed
- Feedback is rare or difficult to receive
- Ads are flat and lack dynamism
- Ads are confined to within the publication
- Limited accessibility
- Geared more for older generations
- Digital media provides full analytics
- Feedback and lead generation can be instant
- Ads can include videos, GIFs, links and more
- Ads can be placed throughout the magazine or on the cover as a pop-up
- Can be accessed at anytime, anywhere
- Well-received by all ages
More information: http://mediakit.techgenmedia.com/d/
Digital media offers the data that matters – opens, clicks, time spent, contact info and more. BPA audits can only say how many issues were mailed. Whether those issues were tossed in the trashcan is unknown.
Digital media is also more well-received from the next generation of industry leaders, and digital reach isn’t limited to subscribers. Magazine issues can be accessed online at anytime by anyone.
Digital publications are inherently more dynamic than their print counterparts. Online experiences are enhanced thanks to embedded videos that showcase equipment in action. Links back to company websites for further reading and research are also helpful to readers.
Digital media can be read anywhere at anytime. Back issues are archived, enabling readers to revisit past content without the hassle of stockpiling old print magazines.
The bulk of today’s marketing professionals aren’t sending their ad messages via snail mail. They’re taking advantage of online opportunities in a variety of sophisticated ways. From email marketing to social media and search engine optimization, savvy marketers know that digital tools are more effective than their outdated print counterparts.