Murata Machinery USA Inc. appointed Christine Spiegel strategic marketing director. Spiegel has more than 25 years of marketing and brand positioning experience. She will oversee development of a strategy to unify branding across four business units, leading the company’s channel marketing, dealer, trade, digital, and social and website strategies. Jeff Holtzapple was named North American sales manager for turning products. Holtzapple’s executive leadership background in engineering, including more than 25 years of technical manufacturing and machine tool distribution experience, prepare him for his role.